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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant.

(Livres anglais et étrangers)
Rubrique(s) : Development & Growth | Economics | Business & Investing | Subjects | Livres anglais et étrangers | Economic Policy & Development | Industries & Professions | Decision-Making & Problem Solving
> VOIR LE PRODUIT | Comparer prix Blue Ocean Strategy: How to Create

Ogilvy on Advertising

- 9,59 €
(Livres anglais et étrangers)
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
Rubrique(s) : Management & Leadership | Industrial | Management | Systems & Planning | Consumer Behavior | Marketing & Sales | Industrial | Marketing

Summary: The 22 Immutable Laws of Marketing: Review and Analysis of Ries and Trout's Book (English Edition)

- 4,99 €
(Livres anglais et étrangers)
The must-read summary of Al Ries and Jack Trout's book: "The 22 Immutable Laws of Marketing".This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other ...
Rubrique(s) : Small Business & Entrepreneurship | Popular Economics | Advertising | Direct | Advertising | Marketing & Sales | Business & Investing | Ebooks en anglais

SEO - The Sassy Way to Ranking #1 in Google - when you have NO CLUE!: A Beginner's Guide to Search Engine Optimization (Beginner Internet Marketing Series Book 6) (English Edition)

- 0,99 €
(Livres anglais et étrangers)
This book is for SEO Beginners. If you don't know what "SEO" stands for or what a "backlink" is, this book will get you up to speed in a quick 1 hour read and show you some basic steps to optimize your site and blog posts. There are no advanced ninja tricks here, but simply the meat and potato basics of what SEO is and how you can best use it without spending a fortuneHave you ever wondered how ...
Rubrique(s) : Ebooks en langues étrangères | Marketing | Education | Reference | Systems & Planning | Management & Leadership | Education | Reference

Data?Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

(Livres anglais et étrangers)
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing ...
Rubrique(s) : Ebooks Kindle | Home Based | Computers & Internet | Home Based | Small Business & Entrepreneurship | Computers & Internet | Catégories | Research
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Industry X.0: Realizing Digital Value in Industrial Sectors

(Livres anglais et étrangers)

Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline

- 14,18 €
(Livres anglais et étrangers)
The proven system for rapid B2B sales growth from the coauthor of Predictable Revenue, the breakout bestseller hailed as a ?sales bible? ( your organization?s success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a ...
Rubrique(s) : Motivational | Entrepreneurship | Skills | Motivational | Skills | Entrepreneurship

Marketing: A Love Story: How to Matter to Your Customers (English Edition)

- 2,99 €
(Livres anglais et étrangers)
"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden from your competitors."?SETH GODIN One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in ...

Account-Based Marketing For Dummies

(Livres anglais et étrangers)
Rubrique(s) : Business & Culture

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

- 10,29 €
(Livres anglais et étrangers)
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Rubrique(s) : Leadership | Global | Leadership
> VOIR LE PRODUIT | Comparer prix The 22 Immutable Laws of Marketing: Exposed

Luxury Online: Styles, Systems, Strategies

(Livres anglais et étrangers)
Luxury is online but is not yet in line. Did you notice? As an industry that is known for avant-gardism, it remains a surprise that luxury is playing catch-up in embracing the e-culture and adopting technology. Luxury brands have been locked in a love-hate relationship with technology since it became apparent that the Internet is here to stay. But after two decades of the World Wide Web, this ...
Rubrique(s) : International | Economics | Business & Investing | Subjects | Livres anglais et étrangers | E-commerce | Industries & Professions | Management
> VOIR LE PRODUIT | Comparer prix Luxury Online: Styles, Systems, Strategies

Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech (English Edition)

- 9,99 €
(Livres anglais et étrangers)
?Smith has captured the new guide to brand relevance and sustainability.? - Pamela Winsor, Chief Marketing Officer Medtronic Canada?A masterclass in one book.? - Luciano Conde, CEO, Noventure?At last a book on marketing that perfectly fits the complexity and uniqueness of med tech and life sciences industries!? - Sandrine Letellier, VP Global Marketing, Smith & Nephew?I wish all our colleagues in ...
Rubrique(s) : Management & Leadership | Industrial | Marketing | Marketing & Sales | Social Sciences | Nonfiction | Marketing | Marketing & Sales

Marketing Playbook: Scale Your Online Business to Outrageous Success (English Edition)

- 8,85 €
(Livres anglais et étrangers)
Marketing Playbook: Scale Your Online Business to Outrageous Success is written for creative entrepreneurs to help you build the systems and strategies your business needs in order to thrive online.The definition of marketing should be, ?the act or instance of doing business.? If a thriving business is what you want to have, then marketing is what you need to do. Simply put, if your business isn?t ...
Rubrique(s) : Business & Investing | Ebooks en anglais | Ebooks en langues étrangères | Systems & Planning | Systems & Planning | Management & Leadership

Guerrilla Marketing Weapons: 100 Affordable Marketing Methods

(Livres anglais et étrangers)
Book by Levinson Jay Conrad
Rubrique(s) : Small Business & Entrepreneurship
> VOIR LE PRODUIT | Comparer prix Guerrilla Marketing Weapons: 100 Affordable

Ideaspotting: How to Find Your Next Great Idea

(Livres anglais et étrangers)

A NEW Marketer: How to Inspire b2b Sales Acceleration with Insight Marketing (English Edition)

- 4,90 €
(Livres anglais et étrangers)
?Brand Awareness? Is Dead...A New Shift Is Redefining Which Marketers Will Win In The Never-Ending Battle For Attention. It?s no secret we live in a world of intense competition to win new business, retain clients and grow revenues. Because of this cut-throat environment, a new shift in the world of marketing is happening right now.  The marketers and brands who adapt to this changing environment ...
Rubrique(s) : Public Relations | Public Relations

Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business (English Edition)

- 32,78 €
(Livres anglais et étrangers)
In today?s competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers.Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors? ...
Rubrique(s) : Industrial Relations | Industrial Relations | Industries & Professions

The Ultimate Field Guide to Digital Program Management (English Edition)

- 8,92 €
(Livres anglais et étrangers)
To understand an object or concept, you must identify and value the sum of its parts. Most business managers fail to truly understand digital strategies. They focus instead on outcomes? what they want the business to get from digital efforts, then they make educated guesses about the best way to accomplish those outcomes. The problem is that they never stop to create the business basis for their ...

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

(Livres anglais et étrangers)
Rubrique(s) : Livres en anglais | Chercher au Coeur! | Boutiques

Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Third Edition

(Livres anglais et étrangers)
Book by Weinstein Art
> VOIR LE PRODUIT | Comparer prix Handbook of Market Segmentation: Strategic

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