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Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

- 11,47 €
(Livres anglais et étrangers)
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, ...
Rubrique(s) : Customer Service | Industries & Professions | Business & Investing | Subjects | Livres anglais et étrangers | Consumer Behavior | Marketing & Sales | Marketing

Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles

- 16,84 €
(Livres anglais et étrangers)
Use inbound principles to build and strengthen your company?s future We?re in a major shift in a fundamental aspect of how businesses grow, how buyers purchase, and how businesses build meaningful conversations and customer relationships. Companies who align their mission, strategies, action plans, and tools with the way buyers think, learn, discover, and purchase will have a huge competitive ...
Rubrique(s) : Customer Service | Industries & Professions | Business & Investing | Ebooks en anglais | Ebooks en langues étrangères | Consumer Behavior | Marketing & Sales | Marketing

Inbound Selling: How to Change the Way You Sell to Match How People Buy

- 16,84 €
(Livres anglais et étrangers)
Change the way you think about sales to sell more, and sell better. Over the past decade, Inbound Marketing has changed the way companies earn buyers? trust and build their brands ? through meaningful, helpful content.  But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to ...
Rubrique(s) : Management | Management & Leadership | Systems & Planning | Management | Management & Leadership | Systems & Planning | Telemarketing

Foundations of Corporate Heritage

- 25,66 €
(Livres anglais et étrangers)
Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance ? and challenges ? of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles ...
Rubrique(s) : Public Relations | Public Relations

Trade Among Multinationals (RLE International Business): Intra-Industry Trade and National Competitiveness

- 23,85 €
(Livres anglais et étrangers)
In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies. This book demonstrates that such policies would be mistaken and do serious damage to industries in the countries concerned. This book, based on extensive original research provides important empirical evidence concerning the proportion of all trade which is ...
Rubrique(s) : Global | Reference | Reference | Ebooks Kindle | Catégories

Street Marketing?: The Future of Guerrilla Marketing and Buzz: The Future of Guerrilla Marketing and Buzz

- 19,99 €
(Livres anglais et étrangers)
This compelling book shows companies new methods of marketing communication that will break through the noise created by the competition and allow them to differentiate their offerings and their brands.? Thoroughly explains the compelling advantages of Street Marketing?, including low cost, high impact, and a personal approach that creates an emotional response? Explains the current crisis of ...
Rubrique(s) : Retailing | Advertising | Business & Culture | Computers & Internet | Retailing | Advertising | Business & Culture | Computers & Internet

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

- 7,49 €
(Livres anglais et étrangers)
In Women Want More, Michael Silverstein and Kate Sayre, two of the world?s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn?t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about ...
Rubrique(s) : Research | Social Sciences | Nonfiction | Women's Studies | Social Sciences | Nonfiction | Women's Studies

Brand Valuation

- 33,71 €
(Livres anglais et étrangers)
In the new economy where value drivers are shifting from tangible to intangibles resources, brands are the most familiar asset. They are well known by consumers, perceived as a critical component of enterprise value and often motivate large mergers and acquisitions. Yet, brands are a complex intangible asset, and their valuation is a difficult task requiring a variety of expertise: legal, ...
Rubrique(s) : Financial | Accounting | Accounting

Fix Your Network Marketing Business: Fire Up Your Team, Increase Recruiting and Sales, and Get Your Business Growing Again?Even if Nobody is Doing Anything (English Edition)

- 4,15 €
(Livres anglais et étrangers)
Are you frustrated with the growth of your network marketing business? Do you have trouble motivating your team? Is your genealogy a bunch of zeros?I know how you feel. There was a time when I was in the same boat.I had been in the business for about six months and had recruited a lot of distributors. In fact, I was one of the top recruiters in our company. But although I was earning thousands of ...
Rubrique(s) : Multilevel | Home Based | Small Business & Entrepreneurship | Home Based | Small Business & Entrepreneurship

5-Minute Recruiting: Using Voicemail to Build Your Network Marketing Business (English Edition)

- 2,99 €
(Livres anglais et étrangers)
5-Minute Recruiting: Using Voicemail to Build Your Network Marketing Business I?ve recruited hundreds of distributors and become a top money-earner in my company using voicemail as my primary recruiting tool. I use one-minute voicemail messages to get leads. And I use 5-minute voicemail messages (?sizzle calls?) to recruit them. In fact, I?ve signed up more than a few distributors using ONLY a ...

Kellogg on Marketing

- 20,71 €
(Livres anglais et étrangers)
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to ...
Rubrique(s) : Systems & Planning | Management & Leadership | Business & Investing | Subjects | Livres anglais et étrangers | Marketing | Marketing & Sales | Systems & Planning

Million Dollar Coaching: Build a World-Class Practice by Helping Others Succeed

- 12,99 €
(Livres anglais et étrangers)
Build a million-dollar business in one of today's hottest professions!Bestselling business author Alan Weiss provides the inside advice you need to build or expand your coaching business--from developing a common language and shared protocol to providing effective and supportive feedback at every level.Million Dollar Coaching is packed with tips, checklists, resources, and scores of helpful ...
Rubrique(s) : Management & Leadership | Business & Investing | Ebooks en anglais | Ebooks en langues étrangères | Marketing | Marketing & Sales | Human Resources & Personnel Management | Industries & Professions

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

- 7,49 €
(Livres anglais et étrangers)
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ...
Rubrique(s) : Training | Entrepreneurship | Small Business & Entrepreneurship | Human Resources & Personnel Management | Industries & Professions | Training | Entrepreneurship | Small Business & Entrepreneurship

The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications

- 35,74 €
(Livres anglais et étrangers)
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This ?one-stop? source is for valuation professionals as well as financial and marketing specialists who need to have an understanding ...
Rubrique(s) : Management | Consumer Behavior | Direct | Management | Consumer Behavior | Ebooks Kindle | Accounting | Global

Value Proposition Design: How to Create Products and Services Customers Want

- 20,82 €
(Livres anglais et étrangers)
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can?t resist Value Proposition Design helps you tackle a core challenge of every business ? creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using ...
Rubrique(s) : Accounting | Customer Service | Decision-Making & Problem Solving | Customer Service | Decision-Making & Problem Solving

Sales Mind: 48 tools to help you sell

- 10,02 €
(Livres anglais et étrangers)
We're all selling something every day, whether at work or closer to home. But with advanced technology and mass competition, it's never been harder to capture people's attention. That's why we need to develop our sales mind: mastering our innate selling skills will help us cut through the noise in any situation.Drawing on the wisdom of psychology, mindfulness and cultural history, as well as a ...

The Boron Letters (English Edition)

- 7,99 €
(Livres anglais et étrangers)
Series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing.

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

- 9,56 €
(Livres anglais et étrangers)
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And ...
Rubrique(s) : Advertising | Advertising

Hooked: How to Build Habit-Forming Products

- 10,57 €
(Livres anglais et étrangers)
In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can tooWinner of best Marketing book in 800-CEO-READ Business Book Awards 2014Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers these questions ...
Rubrique(s) : High-Tech | Management Science | Research | Compulsive Behavior | Mental Health | Health, Mind & Body | High-Tech | Management Science

The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

- 8,49 €
(Livres anglais et étrangers)
"Explores how industry has manipulated our most deep-seated survival instincts."?David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times?bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.   While researching the toxic and addictive ...
Rubrique(s) : Compulsive Behavior | Mental Health | Health, Mind & Body | Diets & Weight Loss | Emotions | Nutrition | Substance Abuse | Recovery

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (English Edition)

- 2,99 €
(Livres anglais et étrangers)
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan ...
Rubrique(s) : Global | Marketing | Marketing & Sales | Business & Investing | Subjects | Small Business & Entrepreneurship | Livres anglais et étrangers | Marketing

Ogilvy on Advertising

- 9,59 €
(Livres anglais et étrangers)
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
Rubrique(s) : Marketing & Sales | Business & Investing | Ebooks en anglais | Ebooks en langues étrangères | Small Business & Entrepreneurship | Ebooks Kindle | Advertising | Direct

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

- 18,54 €
(Livres anglais et étrangers)
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents?now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the ...
Rubrique(s) : Industrial | Advertising | Development & Growth | Economics | Economic Policy & Development | Industries & Professions | Decision-Making & Problem Solving | Management & Leadership

Shopping for Identity: The Marketing of Ethnicity

- 7,99 €
(Livres anglais et étrangers)
In America today, you can connect to your ethnic heritage in dozens of ways, or adopt an identity just for an evening. Our society is not a melting pot but a salad bar--a bazaar in which the purveyors of goods and services spend close to $2 billion a year marketing the foods, clothing, objects, vacations, and events that help people express their (and others') ethnic identities. This is a huge ...
Rubrique(s) : Industrial | Management | Systems & Planning | Consumer Behavior | Popular Economics | Development & Growth | Economics | Economic Policy & Development

The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play

- 8,99 €
(Livres anglais et étrangers)
Learn how to overcome procrastination and enjoy guilt-free play!  One of the most effective programs to combat procrastination, THE NOW HABIT has sold over 100,000 copies, has been translated into 11 languages, and is now revised and updated.Featuring a new introduction and a new section providing strategies to understand and deal with the role technology plays in procrastination today, THE NOW ...
Rubrique(s) : Industries & Professions | Decision-Making & Problem Solving | Management & Leadership | Management | Systems & Planning | Industrial | Consumer Behavior | Popular Economics

Perennial Seller: The Art of Making and Marketing Work that Lasts

- 6,32 €
(Livres anglais et étrangers)
Bestselling author and marketing strategist Ryan Holiday reveals to creatives of all stripes-authors, entrepreneurs, musicians, filmmakers, fine artists-how a classic work is made and marketed.Classic. Evergreen. Cult. Backlist. We can all identify with products that seem to last forever and just keep selling. But how can we create things that can and should last, especially in an environment ...
Rubrique(s) : Research | Class | Sociology | Social Sciences | Nonfiction | Ethnic Studies | Special Groups | Sociology

Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of (English Edition)

- 2,99 €
(Livres anglais et étrangers)
GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE...?Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for SHELLY DAVENPORT - VP Worldwide Sales at Replicon & ex-VP Corporate Sales at Salesforce.comDiscover the outbound sales process that, in just a few years, helped add $100 million in ...
Rubrique(s) : Social Sciences | Nonfiction | Ethnic Studies | Special Groups | Time Management | Skills | Creativity | Self-Help

Creating a Lean R&D System: Lean Principles and Approaches for Pharmaceutical and Research-Based Organizations

- 29,39 €
(Livres anglais et étrangers)
The ability to find and remove barriers between people and their systems in R&D can almost guarantee a doubling in performance, and often delivers multiples of that. R&D teams that have smooth handoffs deliver 100 percent of the required knowledge at those handoffs. As a result, such teams do not lose critical information, have unexpected knowledge gaps appear in their projects, or have ...
Rubrique(s) : Health, Mind & Body | Motivational | Time Management | Skills | Creativity | Self-Help | Health, Mind & Body | Motivational

Lifestyle Marketing: How to Fake it Until You Make it (English Edition)

- 3,94 €
(Livres anglais et étrangers)
Lifestyle Marketing is a new form of marketing that can only exist in the 21st century. It is an up-and-coming trend in which people are telling the world about their fancy lives. People are posting images of their extravagant homes, exotic cars, and tasteful watch collection anywhere they can get eyes on it. This book breaks down Lifestyle Marketing to the basics. You don't need a six-figure bank ...
Rubrique(s) : Telemarketing | Quality Control | Quality Control

The Insiders Guide To Niche Research: Simple Effective Techniques for Research on Niche, Keywords, SEO, Google AdSense, ClickBank. Amazon (English Edition)

- 0,99 €
(Livres anglais et étrangers)
Discover How To Quickly and Easily Find Profitable Niches!One of the hardest things marketers have to do is pick a niche to market in. This choice can make or break your efforts to make money online, and far too many marketers make the often fatal mistake of leaping into the weight loss or make money online niches. Because these are high traffic niche with a lot of money to be made in them, many ...
Rubrique(s) : Computers & Internet | Computers & Internet | Catégories

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