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The Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains

- 7,49 €
(Livres anglais et étrangers)
"Explores how industry has manipulated our most deep-seated survival instincts."?David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain MakerThe New York Times?bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the international epidemic of addiction, depression, and chronic disease.   While researching the toxic and addictive ...
Rubrique(s) : Research | Marketing | Marketing & Sales | Business & Investing | Subjects | Diets & Weight Loss | Health, Mind & Body | Livres anglais et étrangers

Strategy from the Outside In: Profiting from Customer Value

- 19,51 €
(Livres anglais et étrangers)
Make customer value a C-Suite priority for lasting profits and growth While the Great Recession ravaged the balance sheets of long-standing leaders in their respective industries, many companies have actually gained market share, grown revenues and profits, and created more value for customers. These are not flash-in-the-pan companies?world-beaters one year and stragglers the next. They are ...
Rubrique(s) : Emotions | Mental Health | Nutrition | Substance Abuse | Recovery | Happiness | Self-Help | Social Sciences

The History of Marketing Science

- 22,83 €
(Livres anglais et étrangers)
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, ...
Rubrique(s) : Nonfiction | Science | Marketing | Marketing & Sales | Business & Investing | Ebooks en anglais | Ebooks en langues étrangères | Diets & Weight Loss

Managing Customer Value: Creating Quality and Service That Customers Can Se (English Edition)

- 8,66 €
(Livres anglais et étrangers)
Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing ...
Rubrique(s) : Health, Mind & Body | Ebooks Kindle | Emotions | Mental Health | Nutrition | Substance Abuse | Recovery | Happiness

Hooked: How to Build Habit-Forming Products

- 10,40 €
(Livres anglais et étrangers)
In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can tooWinner of best Marketing book in 800-CEO-READ Business Book Awards 2014Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?Nir Eyal answers these questions ...
Rubrique(s) : Self-Help | Social Sciences | Nonfiction | Science | Catégories | Customer Service | Industries & Professions | Systems & Planning

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth (English Edition)

- 10,99 €
(Livres anglais et étrangers)
NEW YORK TIMES BESTSELLER#1 WALL STREET JOURNAL BESTSELLERUSA TODAY BESTSELLER BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, ...
Rubrique(s) : Management & Leadership | Training | Customer Service | Industries & Professions | Systems & Planning | Management & Leadership | Training | Retailing

Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy (English Edition)

- 16,27 €
(Livres anglais et étrangers)
Succeed globally. Passport not required.You don?t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides:A process for creating world-ready products, websites, and softwareCultural insights into China, Russia, ...
Rubrique(s) : Advertising | Retailing | Advertising | Management | Planning & Forecasting | Entrepreneurship | Small Business & Entrepreneurship | Management

The Goal: A Process of Ongoing Improvement

- 16,96 €
(Livres anglais et étrangers)
30th Anniversary Edition. Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors. Alex Rogo is a harried plant manager working ever more desperately to try improve performance. His factory is rapidly heading for disaster. ...
Rubrique(s) : Planning & Forecasting | Entrepreneurship | Small Business & Entrepreneurship | High-Tech | Management Science | Consumer Behavior | Compulsive Behavior | High-Tech

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

- 18,32 €
(Livres anglais et étrangers)
The global phenomenon that has sold 3.6 million copies, is published in a record-breaking 44 languages and is a bestseller across five continents?now updated and expanded with new contentIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the ...
Rubrique(s) : Management Science | Consumer Behavior | Compulsive Behavior | Industrial | Project Management | Global | Industrial | Multilevel

Integrated Marketing Communication: Advertising and Promotion in a Digital World

- 35,62 €
(Livres anglais et étrangers)
This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the ...
Rubrique(s) : Project Management | Industrial | Home Computing | Computers & Internet | Home Computing | Computers & Internet | Operations Research | Production & Operations

B2B Marketing: 16 Decisions, 86 Tools (English Edition)

- 9,11 €

About This BookHow do you analyze a B-to-B company ecosystem and select a business model? How do you initiate and manage R&D with the product portfolio? How do you design a distribution network? How do you choose the media to enhance customers? experience and support the sales staff? B-to-B marketing managers face specific decisions that have a major impact, as B-to-B (business-to-business) ...
Rubrique(s) : Industrial | Marketing | Marketing & Sales | Business & Investing | Subjects | Marketing | Marketing & Sales | Business & Investing

Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

- 13,99 €
(Livres anglais et étrangers)
The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the ...
Rubrique(s) : Ebooks en anglais | Ebooks en langues étrangères | Management | Management & Leadership | Livres anglais et étrangers | Consumer Behavior | New Business Enterprises | Small Business & Entrepreneurship

Value Proposition Design: How to Create Products and Services Customers Want

- 18,93 €
(Livres anglais et étrangers)
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can?t resist Value Proposition Design helps you tackle a core challenge of every business ? creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using ...
Rubrique(s) : Reference | Management | Management & Leadership | Consumer Behavior | New Business Enterprises | Small Business & Entrepreneurship | Reference | Ebooks Kindle

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone

- 9,55 €
(Livres anglais et étrangers)
FACT: Your brain is being controlled-and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public. And ...
Rubrique(s) : Catégories | Customer Service | Industries & Professions | Decision-Making & Problem Solving | Systems & Planning | Customer Service | Industries & Professions | Decision-Making & Problem Solving

Train Your Brain: How to Build a Million Dollar Business in Record Time

- 9,17 €
(Livres anglais et étrangers)
Using Train Your Brain, in two years, Ive gone from zero to amillion dollars a year in my business and paid off $30,000 in debt!~ Sarah Thomas, Basehor, KSWhen Dana Wilde began her direct-sales business, she realized that education for entrepreneurs typically consisted of endless how-to explanations: how to market, how to pick up the phone, how to manage your time, how to increase bookings or ...
Rubrique(s) : Systems & Planning | Advertising | Advertising | Direct

Show Me the Money!: How to Make Money through Sports Marketing

- 12,99 €
(Livres anglais et étrangers)
How do football clubs make their money? How do clubs become global brands, and their stars recognised throughout the world? Show Me The Money is a fascinating sports marketing handbook that uses football to show how money can be made by a club, a tournament, a federation or individual athlete. Author Esteve Calzada worked as Chief Marketing and Commercial Officer of football giants FC Barcelona ...
Rubrique(s) : Soccer | Sports | Soccer | Sports

International Marketing

- 3,23 €
(Livres anglais et étrangers)
The book entitled International Marketing serves the students, exporters, importers, and entrepreneurs exploring international boundaries. The book contains essential and relevant information about international trade theories and practices. The text follows a logical and systematic approach, which commences with an initial introduction to the international trade environment, export-import ...
Rubrique(s) : Global

The Boron Letters (English Edition)

- 7,99 €
(Livres anglais et étrangers)
Series of letters written by copywriting legend Gary C. Halbert explaining the secrets to effect marketing.

Compensating the Sales Force, Third Edition: A Practical Guide to Designing Winning Sales Reward Programs

- 26,01 €
(Livres anglais et étrangers)
Leverage the full power of your sales force with a cutting-edge compensation program Salespeople are motivated by many things?and how they?re paid tops the list. Sales compensation is one of the best tools for motivating any sales force and thus maximizing business revenue. Do you have strategically aligned sales compensation plans or are your pay plans holding back your sales force? Compensating ...
Rubrique(s) : Human Resources & Personnel Management | Human Resources & Personnel Management

Jolt ? sell more by standing out: Creative marketing ideas for programmers, designers, freelancers, makers, and entrepreneurs. (English Edition)

- 8,48 €
(Livres anglais et étrangers)
The key to good marketing is stand out. You can't just imitate the same tired tactics everyone else is using. You need campaigns that are unique, interesting, and unexpected."Guerrilla marketing for the online world."Jolt teaches entrepreneurs, founders, and makers tricks for getting their products noticed in a world filled with noise.This book has ideas for software developers, startups ...
Rubrique(s) : Entrepreneurship | Entrepreneurship

Resonate: Present Visual Stories that Transform Audiences

- 20,32 €
(Livres anglais et étrangers)
Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they've wasted their time? All too often, presentations don't resonate with the audience and move them to transformative action. Just as the author's ...
Rubrique(s) : Marketing | Marketing & Sales | Business & Investing | Subjects | Livres anglais et étrangers | Running Meetings & Presentations | Skills | Marketing

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (English Edition)

- 0,99 €
(Livres anglais et étrangers)
WARNING: Do Not Read This Book If You Hate MoneyTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan ...
Rubrique(s) : Marketing & Sales | Business & Investing | Ebooks en anglais | Ebooks en langues étrangères | Running Meetings & Presentations | Skills | Global | Small Business & Entrepreneurship

Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

- 7,49 €
(Livres anglais et étrangers)
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ...
Rubrique(s) : Small Business & Entrepreneurship | Ebooks Kindle | Management | Management & Leadership | Consumer Behavior | Direct | Management | Management & Leadership

SURVEY & QUESTIONNAIRE DESIGN: Collecting Primary Data to Answer Research Questions

- 7,38 €
(Livres anglais et étrangers)
SURVEY & QUESTIONNAIRE DESIGN: Collecting Primary Data to Answer Research Questions presents practice-oriented guidance on survey and questionnaire design, as well as exercises and video presentations, to assist you in your research. It is based on lecture notes and hand-outs used by the authors in the various classes they have taught over the past number of years. Within the research process, you ...
Rubrique(s) : Consumer Behavior | Statistics | Economics | Research | Writing | Reference | Communications | Research

Positioning: The Battle for Your Mind, 20th Anniversary Edition

- 12,45 €
(Livres anglais et étrangers)
?Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....??David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals?including ...
Rubrique(s) : Social Sciences | Nonfiction | Education | Science | Methodology & Statistics | Experiments, Instruments & Measurement | Statistics | Economics

Part-Time Ecommerce: Part-Time Work to Start for First Time Internet Marketers (Two Internet Business Ideas for Newbies 2018) (English Edition)

(Livres anglais et étrangers)
Did you know that it is predicted by top finance experts that an economic collapse may come anytime soon?It means lots of people, including you - may lose their jobs?Protect yourself by starting your own home-based business today.Here's a preview of what you'll discover:BASKETBALL TEESPRING FORMULA- How to find the best topic for your first few projects... and why you probably shouldn't target ...
Rubrique(s) : Writing | Reference | Communications | Research | Social Sciences | Nonfiction | Education | Science

Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

- 16,98 €
(Livres anglais et étrangers)
In today?s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it?s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don?t?This ...
Rubrique(s) : Methodology & Statistics | Experiments, Instruments & Measurement | Training | Advertising | Training | Advertising | Exports & Imports | Industrial

Innovation Games: Creating Breakthrough Products Through Collaborative Play

- 17,72 €
(Livres anglais et étrangers)
Innovation Through Understandingsm   The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can?t explain what they want. Now, there?s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you ...
Rubrique(s) : Exports & Imports | Leadership | Project Management | Website Architecture & Usability | Web Development | Computers & Internet | Leadership | Project Management

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

- 10,99 €
(Livres anglais et étrangers)
If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they?ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when ...
Rubrique(s) : Website Architecture & Usability | Web Development | Computers & Internet | Software Development | Software Design, Testing & Engineering | Programming | Software | Project Management

Traction: How Any Startup Can Achieve Explosive Customer Growth

- 10,40 €
(Livres anglais et étrangers)
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth'Anyone trying to break through to new customers can use this smart, ambitious book'Eric Ries, author of The Lean StartupMost startups don't fail because they can't build a product. Most startups fail because they can't get traction.Building a successful company is ...
Rubrique(s) : Video & Electronic Games | Puzzles & Games | Entertainment | Software Design, Testing & Engineering | Programming | Project Management | Software | Video & Electronic Games

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